• Home
  • About Pivitas
    • Solutions
    • Practice Areas
    • Team
  • Blog
  • Expert Network
  • Contact
  • Home
  • About Pivitas
    • Solutions
    • Practice Areas
    • Team
  • Blog
  • Expert Network
  • Contact

Articles

 Clean label and BFY foods: hype or new reality?
  0
By Jonathan DeVito
In Articles
Posted February 8, 2019

Clean label and BFY foods: hype or new reality?

Clean label and BFY foods: hype or new reality? By Jonathan DeVito   Clean label and BFY: A hotbed of activity. Clean label and better-for-you (BFY) foods are increasingly seen as a major [...]

READ MORE
 Trump, Tariffs, and the Food Industry: Looking Beyond the Headlines.
  0
By Jonathan DeVito
In Articles, Blog, Uncategorized
Posted December 17, 2018

Trump, Tariffs, and the Food Industry: Looking Beyond the Headlines.

Trump, Tariffs, and the Food Industry: Looking Beyond the Headlines. Jonathan DeVito with Todd Ruddick   Big headlines. The Trump administration’s move to levy trade tariffs on [...]

READ MORE
 Private label foods: 2 things to consider.
  0
By Jonathan DeVito
In Articles
Posted October 23, 2018

Private label foods: 2 things to consider.

Private label foods: 2 things to consider. By Jonathan DeVito   2 things you should be thinking about. The rise of private labels as a threat to branded food & beverage products gets a [...]

READ MORE
 Don’t tell people to eat cake… and other key points for product strategy.
  0
By Jonathan DeVito
In Articles
Posted September 17, 2018

Don’t tell people to eat cake… and other key points for product strategy.

Don’t tell people to eat cake… and other key points for product strategy. By Jonathan DeVito   Please don’t tell people to eat cake. “Let them eat cake” is [...]

READ MORE
 Ice cream gloves and the case for product validation
  0
By Jonathan DeVito
In Articles, Blog, Business, Uncategorized
Posted August 22, 2018

Ice cream gloves and the case for product validation

Ice cream gloves and the case for product validation Jonathan DeVito and Dan Palay   Key points for this article: ➠Most (+/-70%) product introductions fail to meet expectations. ➠Early [...]

READ MORE
  0
By Jonathan DeVito
In Articles
Posted May 17, 2016

Should businesses talk to people?

By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]

READ MORE
 Understanding your customers: views from the front line
  0
By Jonathan DeVito
In Articles
Posted November 8, 2015

Understanding your customers: views from the front line

By Jonathan DeVito Alternate insights Who do you talk to when you want to understand your customers? A good place to start is speaking to customers directly. However, another source of insights [...]

READ MORE
Copyright © 2019 PIVITAS, LLC. All Rights Reserved.