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Articles

 Tackling Complex Sales: Industry Study
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By Jonathan DeVito
In Articles
Posted September 1, 2016

Tackling Complex Sales: Industry Study

The art of selling services. What is the best way to grow your business? PIVITAS launched a study into business development practices across professional and b2b services. Who will benefit from [...]

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  0
By Jonathan DeVito
In Articles
Posted May 17, 2016

Should businesses talk to people?

By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]

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 Understanding your customers: views from the front line
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By Jonathan DeVito
In Articles
Posted November 8, 2015

Understanding your customers: views from the front line

By Jonathan DeVito Alternate insights Who do you talk to when you want to understand your customers? A good place to start is speaking to customers directly. However, another source of insights [...]

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