Articles

Rooting for the underdogs: Why the little guys are taking over the food industry. By Jonathan DeVito, Principal | jdevito@pivitasresarch.com   Rise of the small firms. The food industry is [...]

Are meat alternatives the wave of the future? It remains to be seen. By Jonathan DeVito, Principal | jdevito@pivitasresarch.com   Beyond Meat and Impossible Foods are generating enormous [...]

The upside down industry: predictions for the future of food spending. By Jonathan DeVito, Principal | jdevito@pivitasresarch.com   The upending of an industry. Over the past decade, food [...]

Clean label and BFY foods: hype or new reality? By Jonathan DeVito   Clean label and BFY: A hotbed of activity. Clean label and better-for-you (BFY) foods are increasingly seen as a major [...]

It’s OK to be selfish: In the food industry, market share is everything. Jonathan DeVito » jdevito@pivitasresearch.com   People have been eating forever. Demand is stable in the food [...]

Trump, Tariffs, and the Food Industry: Looking Beyond the Headlines. Jonathan DeVito with Todd Ruddick   Big headlines. The Trump administration’s move to levy trade tariffs on [...]

Private label foods: 2 things to consider. By Jonathan DeVito   2 things you should be thinking about. The rise of private labels as a threat to branded food & beverage products gets a [...]

Don’t tell people to eat cake… and other key points for product strategy. By Jonathan DeVito   Please don’t tell people to eat cake. “Let them eat cake” is [...]

Ice cream gloves and the case for product validation Jonathan DeVito and Dan Palay   Key points for this article: ➠Most (+/-70%) product introductions fail to meet expectations. ➠Early [...]

By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]