Don’t tell people to eat cake… and other key points for product strategy.
Don’t tell people to eat cake… and other key points for product strategy. By Jonathan DeVito Please don’t tell people to eat cake. “Let them eat cake” is [...]
Nothing lasts forever: Why your core products may need estate planning.
Nothing lasts forever: Why your core products may need estate planning. By Jonathan DeVito Key points for this article: ➠A product’s lifespan is the amount of time that a product is [...]
Ice cream gloves and the case for product validation
Ice cream gloves and the case for product validation Jonathan DeVito and Dan Palay Key points for this article: ➠Most (+/-70%) product introductions fail to meet expectations. ➠Early [...]
Tackling Complex Sales: Industry Study
The art of selling services. What is the best way to grow your business? PIVITAS launched a study into business development practices across professional and b2b services. Who will benefit from [...]
Should businesses talk to people?
By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]
Understanding your customers: views from the front line
By Jonathan DeVito Alternate insights Who do you talk to when you want to understand your customers? A good place to start is speaking to customers directly. However, another source of insights [...]