Private label foods: 2 things to consider. By Jonathan DeVito 2 things you should be thinking about. The rise of private labels as a threat to branded food & beverage products gets a [...]
Don’t tell people to eat cake… and other key points for product strategy. By Jonathan DeVito Please don’t tell people to eat cake. “Let them eat cake” is [...]
Ice cream gloves and the case for product validation Jonathan DeVito and Dan Palay Key points for this article: ➠Most (+/-70%) product introductions fail to meet expectations. ➠Early [...]
By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]
By Jonathan DeVito Alternate insights Who do you talk to when you want to understand your customers? A good place to start is speaking to customers directly. However, another source of insights [...]
