The art of selling services. What is the best way to grow your business? PIVITAS launched a study into business development practices across professional and b2b services. Who will benefit from [...]
By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]
By Jonathan DeVito Alternate insights Who do you talk to when you want to understand your customers? A good place to start is speaking to customers directly. However, another source of insights [...]
