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Clean label and BFY foods: hype or new reality? By Jonathan DeVito   Clean label and BFY: A hotbed of activity. Clean label and better-for-you (BFY) foods are increasingly seen as a major [...]

Trump, Tariffs, and the Food Industry: Looking Beyond the Headlines. Jonathan DeVito with Todd Ruddick   Big headlines. The Trump administration’s move to levy trade tariffs on [...]

Private label foods: 2 things to consider. By Jonathan DeVito   2 things you should be thinking about. The rise of private labels as a threat to branded food & beverage products gets a [...]

Don’t tell people to eat cake… and other key points for product strategy. By Jonathan DeVito   Please don’t tell people to eat cake. “Let them eat cake” is [...]

Ice cream gloves and the case for product validation Jonathan DeVito and Dan Palay   Key points for this article: ➠Most (+/-70%) product introductions fail to meet expectations. ➠Early [...]

By Jonathan DeVito Nearly a year ago, I was in a meeting with a multi-national food and beverage manufacturer and asked: “Why do we need to talk to people to develop a channel strategy? [...]

PIVITAS was recently featured by Dignitas, a Chicago-based family office and investment bank. In Dignitas’ article, PIVITAS Managing Principal, Jonathan DeVito, discusses the importance of [...]

Story telling remains an essential part of bringing context to strategy. PIVITAS was recently featured Meta Brown’s Forbes article discussing how insights from the field bring a bold [...]

PIVITAS Managing Principal, Jonathan DeVito, will be speaking at the IHCC 2016 LaunchPad on May 5th, 2016 at Merchandise Mart in Chicago, Illinois. The event will  feature presentations and [...]

Pivitas Managing Principal, Jonathan DeVito will be speaking and mentoring students at the Five College Anthropology Conference at the University of Massachusetts Amherst on April 23rd, 2016. The [...]