We provide custom market research and

advisory to help businesses invest in

products and services that win. 

Who we are.

Each year businesses spend billions of dollars creating products and services that fail. PIVITAS helps businesses de-risk and assess concept opportunity before investing in development. 

We provide custom market research and advisory to validate concepts, manage product or service portfolios, and ensure that our clients select only the most promising opportunities for commercialization. 

From insights to impact.


Evaluate concepts through in-depth market research and analysis of customer data.


Act on vetted concepts that demonstrate clear potential.


Evolve the way you manage your product or service portfolio to systematically invest in ideas that win.

Challenge your perspective.

Make better decisions.

Product and service failure is a major challenge for many businesses. In some industries, failure rates exceed 70%.

PIVITAS helps businesses ensure that they are investing in successful products, services, and offering portfolios.

We assess the viability of product and service concepts, help businesses develop internal customer insights and analytics capabilities, and have the ability to actively manage offering portfolios as an interim team.

Meet the Team

Jonathan DeVito
Managing Principal

Jonathan DeVito is the Founder and Managing Principal of Pivitas.

Joanthan specializes in applying human-centered thinking to product and service development. Trained as an anthropologist, Jonathan has conducted voice of the customer (VoC) research with people based on every continent, excluding Antarctica, and has executed immersion-based product research across the the United States, Europe, and Latin America.

Jonathan’s work has been featured by the Booth School of Business at the University of Chicago, the University of Massachusetts Amherst, and Forbes. He is also a mentor at The Garage, Northwestern University’s center for student entrepreneurship, where he guides emerging leaders on how to apply early stage market research when launching new ventures.

Todd Ruddick

Todd Ruddick is the Managing Director of Andon Strategic, a consulting firm dedicated to assisting firms with launching new ventures. Todd’s experience spans early stage feasibility assessments for start-ups to studies in support of multi-million dollar business launches. Prior to founding Andon Strategic, Todd worked in leading roles at organizations such as United Airlines, Intel, and GE.

Todd holds an MBA from the Sloan School of Management at MIT, an MS in aeronautical engineering from MIT, and a BSE in aeronautical engineering from the University of Michigan.

Anand Christopher

Anand Christopher (AC) is the Managing Partner of Claremont Hudson. With over 15 years of experience leading growth strategy projects, he brings a results-oriented focus to all client engagements. He has led successful projects in areas including product & pricing strategy, new market entry, acquisition strategy / commercial due diligence, strategic planning and capital raising for clients ranging from middle market to Fortune 500 companies. He has delivered tangible value to clients in a broad range of industries including healthcare, private equity, food & beverage, technology, manufacturing, energy, and financial services. Recent engagements include acquisition roadmap development for a Fortune 20 healthcare company, pricing strategy for a leading engine manufacturer, acquisition commercial diligence for a private equity fund, and strategic plan development for an industrial client.

AC holds an MBA from The University of Chicago Booth School of Business and a BBA from The University of Michigan Ross School of Business. He currently serves as a board member for The University of Michigan Ross Club of Chicago.

Work With Us

Jonathan DeVito, Managing Principal
1 North State Street, Floor 15
Chicago, IL 60602