Clean label and BFY foods: hype or new reality? By Jonathan DeVito Clean label and BFY: A hotbed of activity. Clean label and better-for-you (BFY) foods are increasingly seen as a major growth engine in the food industry. Numerous major players have been pouring money into the space, either via acquisitions of product development. […]
Who we are.
PIVITAS provides evidence-based market research, custom data analytics, and strategic guidance to the food industry.
We work with clients to de-risk decisions, develop new products, and capitalize on high growth opportunities.
Our work is supported by the PIVITAS Expert Network, a proprietary network of experts from across nearly every corner of the food industry that can be tapped for market intelligence. To learn more, visit www.pivitas.expert.
Consumer packaged goods suppliers
Original equipment manufacturers
Investors (private equity, hedge funds, family offices, strategic acquirers)
Market sizing, analysis, and projections
Product pricing and positioning
Qualitative research, including ethnography (immersion)
Meet the team.
Jonathan DeVito, Managing Principal
Jonathan DeVito is the Managing Principal of PIVITAS.
Trained as an anthropologist, Jonathan has conducted primary market research with people based on every continent, excluding Antarctica, and has executed corporate ethnographic research across the the United States, Europe, and Latin America.
Jonathan’s unique approach to research has been featured by the Booth School of Business at the University of Chicago, the University of Massachusetts Amherst, and Forbes. He is also a mentor at The Garage, Northwestern University’s student incubator.
Jonathan is currently exploring restaurant acquisition opportunities within the greater Chicago area. As a proponent of immersion research and learning, he maintains tactical industry expertise by working part-time as a team member at Twisted Hippo, a Chicago-based taproom and eatery.
Todd Ruddick is the Managing Partner of Andon Strategic, a consulting firm dedicated to assisting firms with launching new ventures. Todd’s experience spans early stage feasibility assessments for start-ups to studies in support of multi-million dollar business launches. Prior to founding Andon Strategic, Todd worked in leading roles at organizations such as United Airlines, Intel, and GE. Todd is also a partner and operator at Twisted Hippo, a craft brewery based in Chicago.
Todd holds an MBA from the Sloan School of Management at MIT, an MS in aeronautical engineering from MIT, and a BSE in aeronautical engineering from the University of Michigan.
Anand Christopher (AC) is the Managing Partner of Claremont Hudson. With over 15 years of experience leading growth strategy projects, he brings a results-oriented focus to all client engagements. He has led successful projects in areas including product & pricing strategy, new market entry, acquisition strategy / commercial due diligence, strategic planning and capital raising for clients ranging from middle market to Fortune 500 companies. He has delivered tangible value to clients in a broad range of industries including healthcare, private equity, food & beverage, technology, manufacturing, energy, and financial services. Recent engagements include acquisition roadmap development for a Fortune 20 healthcare company, pricing strategy for a leading engine manufacturer, acquisition commercial diligence for a private equity fund, and strategic plan development for an industrial client.
AC holds an MBA from The University of Chicago Booth School of Business and a BBA from The University of Michigan Ross School of Business. He currently serves as a board member for The University of Michigan Ross Club of Chicago.
Dan Palay specializes in product marketing, segmentation strategy, defining product-market fit and business case creation for B2B organizations of all sizes, across multiple industries. Whether marketing new innovations, or fighting perceived commoditization, he helps clients define their products’ market positioning and articulate their value propositions.
In addition Dan is a venture capitalist with Tactics II and serves on the advisory board of AltusLearn, of Madison, WI. He is an active mentor with the gener8tor accelerator program and holds a BA from Tufts University and an MBA from the University of Southern California. Dan resides in Chicago with his wife and two children.