About Pivitas

PIVITAS is on a mission to elevate the way businesses inform their most important decisions.

We use human-centered research and applied anthropology to help businesses commercialize new products, launch new strategies, and grow.

Our Solutions

Explore your customers.

Explore your customers through hands-on interaction and in-depth interviews to improve sales effectiveness.

Launch successful products.

Generate insights that drive innovation by observing how your customers use your products across real-life scenarios.

Activate new strategies.

Discover how your customers and your employees view the world around them and translate findings into strategies that drive seismic change.

Our approach is simple.

We talk to people.

PIVITAS helps businesses develop winning strategies by delivering deep insights into customers and context. Our approach is straightforward: we talk to people.

Examples of our methods include:

  • Voice of the Customer (VoC): In-depth conversations that identify needs, risks, and opportunities.
  • Hybrid site research: Short-term site visits that identify needs, risks, and opportunities. Visits are supported with observation, photos, and media.
  • Ethnography: Total on-site immersion lasting weeks or longer. Supported extensively by photos, media, and stories from the field.

Meet the Team

Jonathan DeVito
Managing Principal

Jonathan DeVito is the Founder and Managing Principal of Pivitas.

Mr. DeVito helps organizations activate groundbreaking ideas through applied anthropology. Leveraging Voice of the Customer (VoC) and ethnographic research, he specializes in translating human-centered insights into bold new products and growth strategies. His work has been featured by the Booth School of Business at the University of Chicago, the University of Massachusetts Amherst, and Forbes.

He holds a B.A. in anthropology, summa cum laude, Phi Beta Kappa, from the University of Massachusetts Amherst and is a member of EPIC (Ethnographic Praxis in Industry Conference).

Todd Ruddick
Alliance Partner

Todd Ruddick is the Managing Director of Andon Strategic, a consulting firm dedicated to assisting firms with launching new ventures. Todd’s experience spans early stage feasibility assessments for start-ups to studies in support of multi-million dollar business launches. Prior to founding Andon Strategic, Todd worked in leading roles at organizations such as United Airlines, Intel, and GE.

Todd holds an MBA from the Sloan School of Management at MIT, an MS in aeronautical engineering from MIT, and a BSE in aeronautical engineering from the University of Michigan.

Anand Christopher
Alliance Partner

Anand Christopher (AC) is the Managing Partner of Claremont Hudson. With over 15 years of experience leading growth strategy projects, he brings a results-oriented focus to all client engagements. He has led successful projects in areas including product & pricing strategy, new market entry, acquisition strategy / commercial due diligence, strategic planning and capital raising for clients ranging from middle market to Fortune 500 companies. He has delivered tangible value to clients in a broad range of industries including healthcare, private equity, food & beverage, technology, manufacturing, energy, and financial services. Recent engagements include acquisition roadmap development for a Fortune 20 healthcare company, pricing strategy for a leading engine manufacturer, acquisition commercial diligence for a private equity fund, and strategic plan development for an industrial client.

AC holds an MBA from The University of Chicago Booth School of Business and a BBA from The University of Michigan Ross School of Business. He currently serves as a board member for The University of Michigan Ross Club of Chicago.

Work With Us

Jonathan DeVito, Managing Principal
230 West Superior Street, 2F
Chicago, IL 60654